optimize google my business - Local SEO Whisperer
Google My Business,  Google Posts,  Local 3 Pack,  Questions & Answers

How to Show Address on GMB for Service Businesses + Dominate Local 3 Pack!

Small businesses that want to dominate in local marketing need to actively manage their Google My Business listing. The Google My Business Community is a great place to learn about the ‘ins’ and ‘outs’ of succeeding with marketing your listing. I frequent this community regularly to sharpen my skills and assist business owners. Recently I came across the following question:

 

Hi

I have verified my business 3 months ago and done all that I can so far (Google has advised me, even spoken on the phone and I followed all guidelines). But my business still does not show up on Google Maps. There are a number of similar businesses in my area with no website links, one review and no pictures. They come up when searching for “painter and decorator” but mine still doesn’t appear with a red pin.

Please can you help!

Thanks

JW

 

After reading his question I Google the keywords “painter and decorator” paired with the location. I was not able to see his listing on the SERP. Then I viewed his Google My Business listing:

 

JW Paint London - Local SEO Whisperer

 

I noticed several things that could be optimized to help the listing succeed. But first I wanted to address the author’s question.

How to show address on Google My Business listing and Google Maps for service-based businesses

My first thoughts:

Perhaps the Google My Business listing is not visible on the map with a red pin because the service-area business  owner forgot to select the box that states “I serve customers at my business address”. This option is available when you claim and verify your Google My Business listing. This option should only be used if you have a staffed office at your address during your hours of operation.

As per Google; To edit a service area details from a desktop computer:  {NOTE: #7.1 specifically references how to select ‘I serve customers at my address’)

  1. Sign in to Google My Business.
  2. Be sure t use card view. Switch to card view (from list view) by clicking the cards icon on the right-hand side above your locations.
  3. Select the listing that you’d like to manage and click Manage location.
  4. Click Info located at the top of the page.
  5. Click the Address.
  6. In the pop-up window, select Yes next to “I deliver goods and services to my customers at their locations.”
  7. Enter your service area information. Set your service area based on the postcodes or cities that you serve, or on a given area around your location.
    • 1. Select the box next to “I serve customers at my business address” if you want your complete address to appear on Google and your business location is staffed and able to receive customers during its stated hours. 
  8. Click Apply.

How to optimize Google My Business listing

Use keywords naturally

JW mentioned that businesses similar to his (with no reviews, photos or website) were visible for the keywords “painter and decorator”. After assessing JW’s listing I noticed that he had no keywords in the description. Yikes! 

Instead a very vague description: ‘Consultant in the United Kingdom’ (It’s not easy to tell this is a painter!)

I suggested JW consider naturally place placing keywords into the description of the listing.

Select the correct category

Many business owners do not realize that is important to select the correct category. Not doing so will cause your listing to appear in the wrong category or not at all! In JW’s listing there was no visible category, so I suggested that be added as well. It’s important to select only one category otherwise your business listing may be invisible during search!

Use Google Posts often

In my brief audit I also noticed that JW had experimented with using Google Posts. But I don’t think he realized the full potential and benefits of how they can be used to increase traffic. I shared with JW:

Google Posts are a great way to make your listing stand out. The catch is you must post new content every 7 days other wise the Post will not be visible in the Knowledge Panel*. Google does this to ensure that they are sharing new and relevant content. You can use Posts to feature your work, client testimonials, discounts, special offers, tips, etc. Keep the content new, funny, educational and engaging.

*the exception: if the Post is for an event it will remain visible until the event ends.

Use Questions and Answers

The next tip I shared was about the Q&A on the listing. The Questions and Answers section of your listing can be used to answer F.A.Q.s that your current customers have had. Doing this can really help your listing stand out. This could be great for your SEO, remember your prospects are using Google to find the solutions to their problems. Make it easy for Google to find and provide the answers (i.e., your business) by having this information available right on your listing!

Request and respond to reviews

JW did wonderful with this so there was no need to mention it to him. For the record, it is important to politely request reviews from your customers. Respond to customer reviews as soon as possible, especially negative reviews. Let your customers know that you are listening and that you care.

JW Paint London Google My Business listing Makeover

Google My Business Listing Optimized - Local SEO Whisperer
Google My Business Listing Optimized

 

JW Paint London followed all of my advice within 24 hours! Thanks JW 🙂 Notice in the Knowledge Panel the description includes his keyword ‘painter’. The exact address is now visible with the red pin. JW has used Google Posts with a CTA button (my fav!). He also used the Q&A section to answer F.A.Q.’s his customers typically have.

JW thanked me for my help and marked my answer as the best! After the updates were made, twenty-four hours later I Google’d the keyword ‘painter’ and JW’s location ‘London SE16 5GW’…guess what?

JW Paint London Dominates Local 3 Pack Overnight!

Literally overnight JW Paint London was able to transform the listing from invisible to a visually appealing leader of the Local 3 Pack! Notice his Google My Business listing is number one. His category ‘painter’ is visible along with the address, website, etc.  Prior to optimizing, the listing was not visible in the Local 3 Pack at all. In an email, the owner of JW paint admits that he experienced a little more technical details with the red pin. Strangely it was placed out in the middle of River Thames, I never saw this personally but the owner confirmed Google was able to assist with that.

The Verdict

Optimize your Google My Business listing ASAP! If you are in an area that has low or no competition you can see the same results. Even in areas that are more competitive it is important to add as much detail and engaging content as possible to drive more customers to your business.

A study has revealed that 56 percent of small business owners have failed to claim their listing. So you have a leg up on the majority! Many of the listings that have been claimed, have not been optimized with the suggestions that are listed above. The early adopters have a true advantage right now, especially now that that it is free (for most verticals)! Eventually Google may roll out paid Local 3 Pack Ads only (currently done in certain verticals in some cities). Don’t miss out on this golden marketing opportunity to outshine your competitors with ease!

Not sure where to get started? Hire me 🙂 a Google My Business and local SEO expert! I can help guide you through the process of getting more customers to your door. Contact the Local SEO Whisperer today!

 

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Ashley Neal is a certified Digital Marketing Consultant specializing in, Local SEO, Google My Business and PPC Ads for small businesses seeking to grow.

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